Not only has Black Friday become the most important shopping day across the world, it is rapidly becoming an online event. For example, an ever-increasing proportion of Black Friday shoppers use a mobile phone to make their purchases. According to Adobe:
- Consumers will spend more than $8 billion online using their smartphones this holiday season, outgrowing the overall spend at over 16.6% year-over-year.
- According to Businesswire 32.6% of US respondents, 29.9% of UK respondents and 29.7% of Australian respondents said the convenience of online shopping outweighs any drawbacks.
- Spending on smartphones surged 25.3% year over year to reach $3.6 billion in 2020, representing 40% of total e-commerce spending.
According to Businesswire, even payment methods are changing:
- Prior to March 2020, digital wallets were the preferred payment option for 28.3% of online shoppers globally, but that jumped to 35.2% after March 2020.
Even during the height of the pandemic in 2020, US customers spent more than ever before on online shopping:
- According to Google Analytics, shoppers spent 9 billion USD on Black Friday in 2020.
- On Black Friday 2020, Adobe found consumers spent $6.3 million per minute online, or $27.50 per person.
- Online spending jumped 21.7% compared with the same period in 2019.
- Adobe found web traffic on Magento sites soared 73% on Black Friday and 76% on Cyber Monday.
- According to Statistica, customers spent over $4.2 trillion USD worldwide in e-retail sales during 2020.