Taking your first steps into the world of entrepreneurship can come with a long list of decisions, responsibilities and factors to consider. One of the most important is how to sell online and reach as many people as possible with your product or service.

 

With so many platforms to choose from, it can be difficult to know which is the best fit for a new business. For many it comes down to cost, both financially and in the number of hours required to create a viable e-commerce solution. Let us take a quick look at the features startups need from their e-commerce platform and see how Magento matches up.

 

Essential 1: Fast and Functional 

 

Research shows that 50% of customers abandon their shopping cart if the checkout takes longer than thirty seconds to load, costing companies trillions as impatient shoppers move on to something else. 

 

With such high customer expectations, it's incredibly important that your online store performs reliably and quickly. As a new business, the last thing you want is to be haemorrhaging customers from the start. Completely customisable, there are countless extensions and plugins available for Magento that improve both the look and functionality of online stores. 

 

Another thing to note is that websites with lightning-fast loading speeds are also more likely to appear higher up in search queries. With plenty of SEO options available in Magento, you can boost your visibility, traffic and sales.

 

Essential 2: Mobile-Friendly

 

More people use their mobile to shop online now than they do desktop computers. Rather than building a basic computer-friendly store and then worrying about the mobile version, an e-commerce set-up that works well on all platforms from the get-go will save you tons of hassle in the long-run. 

 

In terms of accessibility, Magento has a lot to offer new businesses. Extensions can switch between themes depending on whether the client is accessing your site on mobile or desktop browsers and plugins can convert your entire website into a faster-loading mobile version. There are also hundreds of specific options for improving the mobile-user’s experience, from consolidating javascript files to adding a live chat client.

 

Essential 3: Worth The Money You Spend

 

Free e-commerce platforms are obviously cost-effective, with the option to invest your savings in professional web developers. Rather than spending thousands on software, working with an expert to create a website that can be scaled in size as your business grows is a much more prudent option.

 

Because Magento is an open source platform, it is free to use and comes with a large community of developers and hobbyists who can offer troubleshooting advice. Magento is such a flexible platform that users tend to stick with it in the long run, frequently acquiring extensive knowledge of its more obscure workings. Indeed, most members of the Luxinten team have at least eight years’ experience with Magento. This experience can be an invaluable resource to those who are completely new to e-commerce.

 

Essential 4: A Smart Decision

 

We have worked with many businesses, from long established concerns to new startup companies. Despite this variety of past and current clients, the common factor has been their desire to work with a development team who understands their vision and their goals. Formed in 2014, Luxinten’s experienced Magento certified experts understand exactly what challenges start-ups face against the background of an ever-evolving e-commerce landscape.

 

Find out more about how we can help you develop your business through e-commerce here.

Some Key Luxinten Statistics:

• 50+ projects with annual support
• 30+ successful full Magento 2 migrations
• 250+ solutions implemented on Magento
• 99% customer retention rate
• Adobe Certified Experts

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