Why Choose Magento for eCommerce in Any Industry?

Staying competitive in today's oversaturated eCommerce niche is quite a tall order to deal with. With both demand and supply soaring high, businesses - regardless of their industry - find it harder by the day to ensure smooth online shopping experiences for their clients. Yet, the ultimate battle for success begins even earlier when you have to first lead the visitor to your platform. Turning them into clients is even more of a challenge.

 

This client engagement and conversion turmoil can be explained in simple terms: while 73% of today’s clients prefer online to brick-and-mortar stores, the number of decently designed and built eCommerce platforms is still scarce. That is, the competition is almost always won by the giants of the game.

 

Hence, the question stands: how do you end up launching a successful eCommerce business that would stand out in your industry? That’s right! You choose the right engine for it which lets you start fast, adapt flawlessly to the market trends, and keep the audience constantly engaged. Today, we will talk about Adobe Commerce (Magento) - an eCommerce solution that lets you do just that regardless of the industry your business operates in.

 

Industries’ Leaders’ Favorite for a Reason

You should have heard about Magento if you’re into eCommerce. And if you haven’t, here’s a quick intro into what it is and why so many brands (literally their respective industries leaders) adore it.

A Sneak-Peek Behind the Scenes of Tech Magic

Put briefly, Magento is an eCommerce platform designed for businesses willing to turn online shop visitors' experience into buyers' experience. The key task Magento helps companies with is establishing and facilitating further customization of online stores: their appearance, user experience, product and inventory management, order processing, etc. The platform is one of the best solutions for swiftly creating and maintaining state-of-the-art end-to-end user experiences.

Yet, what is the tech magic behind it that makes it so available and compatible with the needs of clients in every industry?

Here’s the secret! Magento, regardless of its version, is fundamentally built using the robust PHP programming language and leverages a powerful MySQL database for data storage. This combination forms the backbone of Magento, making it a force to be reckoned with in the eCommerce world. In general, Magento consists of three core modules:

Magento Core	Extensions and Modules	Themes
This foundational component includes essential files that manage core functionalities such as product management, checkout processes, and order handling.	This foundational component includes essential files that manage core functionalities such as product management, checkout processes, and order handling.	Themes are predesigned templates that dictate the visual appearance and user interface of the store. Magento offers a variety of themes, both free and paid, while businesses also have the option to create bespoke themes.

Table 1. Magento Technical Composition

That is, a Magento store is nothing else but a platform functioning on a web server that had been initially configured to meet specific customer requirements. The most important thing about Magento development is that it always leaves the door for customization open, which drives sales and enhances customer engagement through a plethora of mediums.

For example, having started in just three weeks with a ready-made Magento 2 platform - which Luxinten experts have swiftly customized - our client The British Home Store were able to increase their overall client conversion by 28% while boosting new users engagement by 11%. Read The British Home Store Success Story

With the right tech partner by your side, Magento becomes your selling super power that gets you in front of your target audience in the right place, at the right time, and engages them in the right way.

Chosen by Many, Chosen by the Best

 

There’s no wonder that over 700,000 online stores use Magento as the engine for setting their sales capabilities in motion. The stats for those up and running are no less impressive. Nowadays, as per Tech Report, over 239,000 of those stores are successfully active because Magento empowers eCommerce businesses across industries to stay competitive.

 

The selection of the world-wide famous brands excelling in sales with the help of Magento testifies to the statement above. For example, the worldwide famous watch company Omega, as well as the luxury fashion brand Christian Louboutin, the world’s favorite cookies brand Oreo, and children’s nutrition leaders Gerber all use Magento. Nike, Land Rover, Hewlett-Packard, and Ford are also in the club.

 

By the way, did you know that Oreo chose Magento 2 to set up their new online store specifically because of Magento 2’s advanced payment and user experience features? Magento 2 enabled the company to seamlessly integrate 20+ third-party modules, which have revolutionized the clients’ storefront experience by rendering their buyer’s journey seamless from tracking down the commodity to the checkout.

Image 1. Frontend of Oreo’s integration with Amazon

 

Oh, and by the way, namely Magento 2 enabled Oreo’s successful integration with Walmart and Amazon marketplaces, which has had a dramatic impact on the surge in sales. And that special bit of client experience magic called “Product Configurator” - where customers can customize their Oreo cookies - has also come to life due to Magento’s tech capabilities. Can you imagine being able to upload an image to the website and have it printed on the cookies that you ordered?

 

Read on to learn the fascinating story of Magento’s impact on Christian Louboutin.

 

Why Magento Performs in Every Industry?

Magento truly is ubiquitous in today’s eCommerce. Besides its omnipresence in every industry, it is the most widespread eCommerce platform geographically for the world’s leading markets. In accordance with Built With, there are nearly 44,000 Magento-based stores in the United States and nearly 40,000 in Europe. So why is Magento considered by so many a perfect fit for establishing or fine-tuning an eCommerce business in every industry?

 

   1. Robust eCommerce Platform to Kick Off Your Business

Magento grants the user more freedom in terms of shop experience and audience engagement personalization. Of course, at Luxinten, we recommend going straight with Magento 2 due to a number of reasons. Nonetheless, Magento 1 is still a robust platform. Below is the table where you can learn the difference between them yourself. Or you can schedule a free-of-charge consultation with our experts to get a professional assessment of your Adobe Commerce journey.

Table 2. Magento 1 and 2: Initial Value for Business

   2. Open-Source Platform

It does not matter whether you try to engage patients for clinical trials, sell furniture, or you're an up-and-coming company in the beauty niche – you are granted access to Magento's open code. And this is an incredible benefit in terms of saving time and money for setting up your online store. Just go ahead and use Magento's blank canvas to create the store of your dreams. And if you don't need sophisticated customization, Magento has the ready-made eCommerce templates created by a wide community of solutions providers that are waiting for you to kickstart your eCommerce journey. For example, Magento Hyvä theme is one of the most popular frontend solutions in terms of performance for your online store to benefit from.

   3. It Is Mobile Friendly

Modern customers, regardless of industry, like purchasing things with the help of their smartphones. Literally everyone, from home appliances clients to online psychological support seekers, is on their phones when it comes to buying stuff swiftly and efficiently. Speaking in numbers, as per the Global Overview Report, 59.8% of today’s purchases are made using mobile devices. Magento supports responsive user-centered design, ensuring that your online store looks and functions flawlessly on any device, providing a seamless shopping experience for mobile, desktop, and web users.

For example, a worldwide renowned brand Reebok has teamed up with Luxinten to kickoff their dedicated wristwatch website with the help of Magento. Having researched the target audience’s preferences, our team has prioritized the development of the store’s sophisticated mobile version that would help the client improve their business performance stats. As a result, we were able to boost Reebok’s overall conversion rate by 11% and supercharged them for a 14% increase in revenue. Read Reebok Success Story

   4. Extensive 3rd-Party and AI Integration Opportunities

Doing business nowadays eliminates the opportunity of working on your own. If you’re looking to build a customer experience to return for, you will need 3rd-party integrations to render many of the client’s journey’s aspects rapid and convenient. For example, payment and shipping integrations are a must. Also, in today’s overly competitive eCommerce domain, businesses could surely use AI integrations that automate operations, ease data processing, and enable data-driven decision-making. Magento integrates with all popular and trending payment gateways and shipping providers, offering flexibility and convenience to customers during checkout. This streamlined process enhances customer satisfaction and encourages repeat business.

   5. Advanced Client Engagement Capabilities

Magento's first-class marketing capabilities are too obvious to dive deep into discussing them. So, here's a quick recap of what you get for free with Magento as your eCommerce development platform. Magento offers a suite of advanced marketing tools for product promotion, upsells, cross-sells, customer segmentation, and many other marketing-related activities.

Magento’s SEO capabilities are second to none, as Magento offers search engine-friendly URLs, SEO metadata, canonical tags, and XML sitemaps, which significantly boost your website's lead generation capabilities. Finally, the platform's built-in analytics and reporting tools will have you constantly updated on the store's performance, sales trends, customer behavior, and more. Magento does nothing less but empowers businesses to implement targeted marketing strategies, increase conversions, and enhance customer retention.

Namely, Magento's customer retention aptitude has become key for Christian Louboutin’s eCommerce success. The company’s website boasts rich functionality and enhanced user experience based on the platform’s clean layout, high-quality graphics, and an incredibly easy navigation. Furthermore, one of the easiest on the web checkout process, as well as a duly devised and implemented pre-order feature, leave the users in awe of how pleasant it is to be Christian Louboutin’s customer.

   6. Superior Security Measures

Data security is a top business concern in 2024, regardless of the industry you work in. Adobe Commerce prioritizes security, offering robust built-in security features and regular updates to protect your store and customer data. It also complies with industry standards and regulations, ensuring a secure and trustworthy eCommerce environment for your business. Nonetheless, benefitting from Adobe Commerce’s security features to the maximum requires constant updates to the latest version, stress-tests, and a whole chain of other security measures.

   7. Ready to Enter New Markets

No one builds a business to stay idle. The overall idea of efficient business development is growth and income maximization, which is nowadays impossible without scaling. When working with a Magento development company, you entitle your business to a swift global reach, as the platform has something really special to offer in this domain. First of all, Magento has multilingual and localization capabilities, which lets you speak the language of your customer. Secondly, the platform easily processes payments in an unlimited number of currencies, which spares you a lot of legal turmoil. Finally, one of the most important Magento’s integration capabilities – we mentioned earlier – is the platform’s integration with various shipping carriers, which expands your eCommerce horizons instantly.

Magento stands out as an ideal choice for eCommerce businesses across industries, providing the tools, flexibility, and support needed to succeed in the competitive online marketplace.

 

 

Let’s Sum It Up

Magento is more than an eCommerce development platform. It is the ultimate solution for businesses looking to embark on a really simplistic yet the most complicated mission in business: maximize its profits. While being industry-agnostic, Magento B2B development holds many benefits for businesses, from efficient payment solutions to refined customer lifecycles. Moreover, its unprecedented customization features surely render the platform as the best solution for starting a brand new or reinventing your existing eCommerce business.

Luxinten is more than a Magento eCommerce development company. We live and breathe Magento having mastered each and every aspect of the platform to make our clients’ businesses more efficient, successful, and, first of all, lucrative.

Looking to step up your eCommerce game? Drop us a message! Our experts will help you write the best Magento success story of your own.