Established for more than a century ago, Caterpillar is the world’s leading manufacturer of mining and construction equipment. A global brand, CAT wanted to promote their online watch business with a mobile-friendly, highly optimized, and stylish website.
Google Analytics, Google Tag Manager, Google Search Console, DHL, Integration with Instagram social network, Netresearch/OPS, Store Locator, GeoIP, cache warner, Lazy Load, Facebook
In developing CAT wristwatch website, we preserved the brand’s rugged charm while creating a flawless user experience using the latest e-commerce technologies.
With the option to choose in which counties to sell the products and in which show just a partner site to display a growing product portfolio over time. Different pricing structures based if that is a end customers, retailers or distributors and depending on the locations around the world were considered during the development. But extended functionality of Store finder helps user to find the neares shop in any location of the world.
Many requested functions were based on the devision of website to B2B and B2C. After the launch of the website a support services on the monthly bases help keep the store upgraded and optimized.
"Working with Luxinten has been smooth-sailing and completely transparent from the offset. Our Account Manager is always at hand, going above-and-beyond to support with any issues, development, and scheduling."
Michelle Perry - Marketing & Communications Manager, Time Network Swiss GmbH